Tourism Jiangsu (Jiangsu Provincial Tourism Bureau), regulated by the Jiangsu Province Government, is responsible for developing, promoting, and regulating Jiangsu’s tourism industry. The agency’s primary functions are:

1. Implementing relevant national tourism policies and regulations; developing provincial tourism management laws, regulations and relevant policies, standards, and implementing them.
2. Developing the provincial tourism development strategy; preparing the middle-term and long-term planning and developing tourism annual planning; and preparing provincial tourism statistics.
3. Setting the strategy to explore and develop international and domestic tourism markets; organizing important promotions and publicizing the whole identity of provincial tourism; and organizing and directing the development of important tourism products and product types.
4. Actively promoting the development of international, domestic, and outbound tourism.
5. Supervising tourism market order and service quality; handling tourist complaints; and maintaining the rights and interests of both tourism operators and tourism consumers.
6. Strengthening the supervision and inspection of safety management in tourist hotels, travel agencies and tourism units; and guiding and supervising the security of tourism attractions and recreation facilities by cooperating with the relevant departments.
7. Organizing investigations and evaluations of tourism resources; participating in the planning and project approval of tourism resources, infrastructure construction and environmental improvements; doing a good job in declaring and managing the provincial projects which will be in the list of the state's key tourism infrastructure projects.
8. Managing provincial tourism operating units; and researching and guiding the reform of the tourism system.
9. Developing provincial tourism industry personnel training programs; strengthening the training of tourism employees; and setting up the License and Qualification Criteria Systems for tourism employees and implementation.
10. Guiding the building of a special culture for the provincial tourism industry.
11. Carrying out other policies and directives issued by the State and the provincial government.

The Jiangsu Provincial Tourism Bureau has seven departments: General Administration; Policy and Legal Department; Marketing and Promotion Division; Planning and Statistics Department; Industry Management Department; Human Resources Department; and Party Membership Committee. In addition, the Jiangsu Provincial Tourism Bureau has three affiliated organizations: Jiangsu Tourism Bureau Information Center; Jiangsu Provincial Tourism Quality Management Institute; and Jiangsu Tourism Bureau Development and Consulting Center.